- Posted by Jeff Vacek
- On April 5, 2016
- 0 Comments
- Internet Entrepreneurship Tips, Internet Marketing Tips, Jeff Vacek, Offline Marketing Tips
I want to cover something that may occur as foundational but is often forgotten.
If you’re new, this will be great for you to read.
If you already have a business online or offline even, this will be good to reflect on.
Every business survives based in part (and a major part) on its lead flow.
This is true for the restaurant around the corner, the dry cleaners, the realty office, or any other business you can name. These businesses survive based on the leads flowing through their doors.
Major shocker here… This is just as true for YOUR business. Even if your business is based on the Internet.
Many would-be entrepreneurs think, “All I need to do is create a website based on my hobby or my passion, and just by being online, all of a sudden I’m going to make money or more money.” Or if you already have an established offline business that the same thing will occur if you put up a website. This couldn’t be farther from the truth. For offline business, I can’t tell you how many restaurants I’ve seen that have NO website (like a couple of my local Chinese places) that are thriving, but the Italian restaurant next door has a beautiful website and its COMPLETELY dead.
But that’s not to say you can’t build an Internet business based on what you love or that you shouldn’t build a website for your current business. In fact, that’s exactly what you should do. But at the same time you need to think in terms of traffic and lead flow, and adjust your planning to take that into account.
Again, if you want to open a restaurant on the corner you’re going to be concerned with securing a location, hiring wait staff, leasing restaurant equipment, selecting a menu, finding purveyors, and so on. But once you have all that in place, what is it going to take to make money?
It’s going to require people flowing in the door, and you’ve got to take action to make sure they show up.
That’s something that successful entrepreneurs and marketers are keenly aware of – that traffic and lead flow drives business.
So the question you should be asking yourself is, “Okay then, how can I make 100% sure that I build a website that only attracts the people I want or that attracts anyone at all?”
I’ll be covering that in a future post.
Thanks for reading!