- Posted by Jeff Vacek
- On May 14, 2016
- 0 Comments
- Content Creation Hacks, Content Creations Tips, Content Marketing Tips, Jeff Vacek
Last week I wrote more blog posts in a week than ever.
Arguably the biggest week of content creation for me in awhile.
Plus, I don’t just write for my blog. I write for 2 others.
So, between the 3 it was a lot of writing.
But I have to admit…
This is ground-breaking…
Wait for it…
I CHEATED! (girl screams loudly in the background)
Wait it gets worse…
I recommend YOU cheat to.
WTF?!?! you say…
Look, I’m sorry… But there’s no WAY I’m blogging that much in a week.
Not that I mind it… just not where hours upon hours of my attention should be given that my game is hustling and grinding building my businesses (yes, I actually work hard).
So, here’s what I did to get ALL of that writing in…
I splintered, repurposed and updated my OWN content.
I took some things I wrote about in the past and updated them to modern times.
I took chapters from an eBook someone ‘ghost wrote’ for me 4 years ago and updated those to modern times.
And I took a few of the blog posts from one blog and repurposed/tweaked them for another blog I write on.
Is that lazy?
Is that me being ‘unoriginal’?
Well, I’ll let you judge and assess all you want, but in my opinion its just smart!
And MORE writers, bloggers, authors, content creators, entrepreneurs, etc. should do it.
There is absolutely nothing wrong with modeling, repurposing, recycling, splintering or updating your own work.
Shit, remember Encyclopedias? Brilliant! All they had to do was update a few things in each volume each year and millions of people just bought the new volumes year in and year out.
Nobody thought World Book or Brittanica was stupid, lazy or whatever, did they? (I sure as hell know my mom didn’t because she bought new volumes each year for years)
So, bottom line is I want you to think where in your business you can model, repurpose, recycle, splinter or simply update your own work.
Get into the mindset that doing more work than is necessary is not a smart business mindset.
I’m not saying NEVER create something new. No, I’m just saying reusing your own stuff is smart and should absolutely be a muscle that you grow and a tool in your tool box.
Thanks for reading!