- Posted by Jeff Vacek
- On May 25, 2016
- 1 Comments
- Content Marketing Tips, Jeff Vacek, Twitter Marketing Tips
Recently in my office we were debating about Twitter followers (in case you’re unfamiliar about Twitter that means people that follow you on Twitter… sort of like your Twitter subscriber list if you will).
The debate was centered around a 2-part question:
1) If you follow a bunch of people, will a bunch of people follow you back?
2) Will said people actually increase the overall engagement with you as well, thus increasing your brand relevance?
So, we decided to test this out.
Now, let me give you some context… I’ve been on Twitter pretty much since its inception. Only recently have I embraced it. I post several times a day. I mix it up between my own original content and sharing other people’s content who I think my audience would find valuable.
What I have not really done a whole lot of is strategically follow people in an effort to increase my followers, engagement, etc… Therefore, increasing my personal brand relevance.
Prior to this little test I was lucky to get 10 new people following me in a week. In fact the 4 weeks leading up to this test I averaged: 6 new followers per week, a couple of mentions (that’s when people directly shout out at you when sharing, which is good because other people see that and get curious as to who you are) and 3 retweets (that’s when other people share you’re content, which again other people see… So its people building your brand for you).
Pretty lame… So, we started our test. Here were the ‘deets’:
– Follow 100 new people a day (strategically – meaning people who would be interested in what I’m posting – so you need to know your audience for this to work and know how to use Twitter’s advanced search)
– Respond to people that mention me
– Thank people for their retweets
Over the past month we’ve been doing those 3 things day in and day out religiously.
Well, let’s just say the folks in my office who said it would work… Were right!
Here are the averages since we started the test:
– 212 new followers a week (3500% increase)
– 52 mentions a week (2600% increase)
– 11 retweets a week (367% increase)
Also, opt-ins on my blog from Twitter traffic increased.
Lastly, we can see the upward curve as well… The number of follows, mentions and retweets has incrementally increased each week.
One caveat to this is you CANNOT have crappy tweets. Make sure you are tweeting about your own good, solid content or someone else’s. Best to mix it up so you’re not just building someone else’s brand. Use pictures and videos as much as you can. They get more engagement.
So, bottom line… If you want to build your brand, subscriber list, etc. from Twitter, you might want to consider following people and engaging.
If you don’t have time, then make time or hire someone else to do it for you.
From my perspective, it works and is worth it.
Thanks for reading!