- Posted by Jeff Vacek
- On April 8, 2016
- 0 Comments
- Internet Marketing Tips, Jeff Vacek, Traffic and Conversion
Let’s start this post out with a couple of truths…
You must only try to sell products and services that people are already buying.
And you must only try to sell them to those people who are already buying them. (aka warm traffic or buying traffic)
Now this may seem strange to you at first. So many people wrongly believe that if they are going to make a fortune in business, they have to do it by coming up with something completely new that has absolutely no competition.
But when you think about it, doesn’t the opposite really make more sense? A completely new product may have no audience at all. Yes, sometimes a revolutionary idea will take off and “go viral.” But you certainly have no guarantee that will happen for you. People may completely reject something they’ve never heard of.
But if a product is already proven to appeal to people, and people are already spending money to buy it, then that increases the probability that they’ll be happy to spend money on what you’re selling too.
So, if you want to build a wildly successful business on the Internet, you need to get totally in tune with this foundational principle:
Sell Them YOUR Version of What They're Already Buying.
Your financial success depends entirely on you understanding this principle and applying it for massive results.
Put another way, while “cold” traffic will have a certain amount of value in most circumstances, your best traffic WILL ALWAYS BE already “warm.” (again, warm traffic/buying traffic). And when we say that it’s already warm, what we’re saying is that other marketers have already paid to identify your best traffic with either time or money. They’ve gotten these people both interested in your product category and used to the idea of spending money.
You just can’t argue with “warm traffic”!
The top marketers in any given customer category are already spending hundreds or thousands of dollars to get that Internet real estate, build that audience and season those buyers. Once you understand this, all you have to do is leverage the positioning and placement that those marketers already have established for themselves. You ride on their coattails by taking advantage of something that they’ve already paid for.
Let’s look at what we’re talking about here. Some company that’s selling a product similar to yours may be paying money on a PPC (“Pay Per Click”) campaign. They are placing PPC ads Google AdWords, Facebook or wherever. This means they’re paying each time someone clicks on their ad and is taken to their site. These ads are carefully placed on pages for key words that are somehow related to the product they’re selling or shown to people based on their likes, preferences and/or interests.
If you’ve done any searching by topic on the Internet or EVER on Facebook you’ve seen these ads. Let’s say you’re searching for hiking boots on Google. You type the words “hiking boots” in the search box, and you’re taken to a page of results that lists sites where you can buy hiking boots. Usually at the top of the results page, you’ll see the heading “Sponsored Ad.” Below those words you’ll see a small list of paid ads. These can be specifically for hiking boots, but they can also be for related outdoor gear, or maybe informational products like a list of the best hiking trails in the western United States.
Or in the case of Facebook, if you have EVER likes anything related to hiking or outdoors, you would probably see an ad about hiking boots at some point.
The beauty of this system is that it guarantees an ad reaches a targeted audience because it’s based on key words, preferences, likes, interests and most importantly… REAL human behavior.
Now, this is where you come in. Let’s say a marketer whose product falls under the same key words, likes, preferences, interests, etc. as yours does is already spending $300 a day on a PPC Google AdWords or Facebook campaign.
If this other marketer is already paying hundreds, or even thousands of dollars to plant his flag on that Internet real estate, and he’s using his ads to capture the names of people who end up clicking through to his site, can you see why one of your best leverage points is to actually work with that marketer directly to get those highly targeted names? Why should you pay for all of that yourself? There would be a great advantage to you if you could access that marketer’s list directly without incurring the same expense.
And there’s an even better reason for doing this than the money you’d save. That marketer, in addition to spending that money that you didn’t have to spend, has also already warmed up that list. They’ve taken what started out as cold leads, that they spent hundreds or thousands to get, and they’ve warmed them up for you. Each one of those names has a much greater probability of becoming your buyer.
I’ll be looking in later posts at methods you can use to work with these other marketers. For now, just remember this rule that successful internet entrepreneurs use with such great results: Your best traffic is already warm.
Thanks for reading!