- Posted by Jeff Vacek
- On March 26, 2016
- 1 Comments
- Digital Marketing Tips, Jeff Vacek, Pay-Per-Click Advertising Tips, PPC Advertising Tips, Sam Bell
I ran into Sam Bell of PPC Boutique at Marketing Mayhem and his #1 Digital Marketing tip for 2016 was a little more on the technical side related to the new Facebook pixel but VERY important if you’re considering a long-term re-marketing/re-targeting strategy with Facebook ads.
So, remember the Panda update by Google a few years back?
And remember how when they did that update the SEO world was turned upside down?
Well, I’m not saying when Facebook makes the old pixel obsolete that the same chaos will happen.
We don’t know when they are going to make the old pixel obsolete.
In my opinion, this is one of the things you DON’T want to wait until the last minute on.
I know… Change sucks… But you’ve got to suck it up and switch out the old Facebook pixel for the new Facebook pixel ASAP.
You don’t know what a pixel is much less a Facebook Pixel.
(If you do stop reading now)
Okay, if you’re a newbie to what Ryan Deiss of DigitalMarketer.com calls ‘the Great Pixel Land Rush’, let me educate you.
A pixel is simply a piece of code you put on your website to ‘cookie’ people for future advertising purposes.
For example, let’s say you go to Facebook and you see an ad for a pair of shoes from Zappos.com you like. You click on the ad and go to the sales/offer page for the shoes.
Now, if Zappos has a good marketing strategy as soon as you hit that page the Facebook marketing pixel they have in the code will ‘cookie’ you as a potential shoe buyer.
Then let’s say you don’t buy the shoes.
Again, if Zappos has a good marketing strategy, the next time you’re in Facebook… Facebook recognizes you by the ‘cookie’ in your browser and knows that you looked at those shoes and displays another ad for those same shoes in your newsfeed but with an additional offer to get you to buy this time.
Pretty slick huh?
That was a pretty fast and high-level explanation but I’m sure you get the gist.