- Posted by Jeff Vacek
- On July 17, 2016
- 0 Comments
“Your buddy REALLY needs to clean up the first page of Google on his name!”
Those were the words my long-time friend and business associate, David, told me someone said about a guy he was looking to potentially partner with.
This ‘guy’ was a buddy of his. We’ll call him ‘Joe’.
David sent Joe’s website to his web developer/SEO guy and those words above were what he blabbered off when David asked his opinion on ‘Joe’.
So, David came to me simply asking, “Should I go into business with this guy (Joe)?”
My question to David was, “Why not? Just because of what the first page of Google says?”
This is a tough subject really.
Does the old adage, “Don’t Judge a Book by Its Cover” really apply anymore?
Should negative feedback online be the ‘judgment’ indicator for you, your brand, your business, etc.?
Here’s my opinion…
Only if the market says it does…
Let me explain…
I know MANY successful people who have bad press on the first page of Google.
You probably do as well.
Just Google ‘Armando Montelongo’… The first page of Google is riddled with bad press on him.
Yet, his companies do tens of millions a year. I know that for a fact from reliable sources.
Why is that?
Because the market doesn’t care about the bad press.
Did you know Starbucks has millions of complaints logged at the Better Business Bureau that have NEVER been addressed by Starbucks?
Last time I checked, Starbucks isn’t hurting. The market doesn’t care.
Now am I saying NOT to do anything about bad press? No.
Go ahead and hire someone to help out with what is called your ‘Reputation Management’.
There are plenty of good firms out there that can assist you in getting the bad pressed ranked on the first page of Google pushed to pages 4 and beyond for you.
“But Jeff, what if I can’t afford to pay someone to do that for me?”
Again, what is the market saying? Is your business hurting from it? How would you even know?
If you think it is, then post a s$$t ton of content. At least 2-3 blog posts a week on a SEO optimized WordPress blog (which is not too hard to do with the plugin Yoast SEO). And push it out to every social media platform you can, submit your website to directories, etc. Do that for at least 3-6 months.
And don’t piss anybody off during that time either. 😉
There are probably YouTube videos galore to show you how to do all of that.
Let the market tell you first if you REALLY need to do anything about it.
Otherwise you’ll waste a lot of time when you could be working on business growth activities.
By the way, David went into business with ‘Joe’. And they are doing great. And Joe’s online reputation has not come up once.
Thanks for reading!