- Posted by Jeff Vacek
- On April 6, 2016
- 0 Comments
- Blogging Tips, Content Marketing Tips, Jeff Vacek, Make Money From Your Blog
If you’re just blogging for fun these days, then this article might be a waste of time.
But if you’re blogging with the intention of generating an income, then PLEASE read the following. Especially, if you’ve made little to nothing from your blog.
Simply put, not everyone who surfs your blog actually has any intention of spending any money. There are a TON of people out there who are nothing more than freebie-seekers.
Now don’t misunderstand me. Freebie-seekers are good folks. In fact, all of us have been in their shoes at some time. We’ve all become accustomed to getting all kinds of free information on the Web. So it should be no surprise that there are lots of people whose primary Internet-behavior involves wanting to get information for free rather than actually buying something.
Again, I want to be clear that these may be good folks… but this is NOT the kind of Web traffic you want if you’re going to make money form your blog.
I know this from personal experience. When I first started studying how to make money online, like most people I figured all I had to do was build a website and money would just start pouring in.
My imagination went wild and I came up with all sorts of ideas for amazing websites that I thought were really “cool” … ideas that I was sure would attract a wide audience of paying customers and “make millions” for me.
BUT after spending days, weeks, and months building one site after another that didn’t make me a dime, I finally came to realize the hard truth: there’s an important difference between freebie-seeker traffic and buying traffic.
Successful bloggers are very aware of these two different kinds of traffic. There’s free-mentality traffic (people who have no intention of spending money on anything; they want to read articles, get free reports, maybe pick up some coupons, and so on).
And then there’s buyer-mentality traffic (genuine prospects who approach a site with the understanding that nothing of true value is free and they are willing to pay money for a solution that answers their need).
(NOTE: Speaking of traffic and lead flow… You might want to read this article as well.)
Successful bloggers completely ignore the free-mentality traffic and put all their efforts into reaching the people who are likely to turn into buyers.
An important element in attracting the right kind of traffic is the subject matter of the content you’re posting on your blog. And you can’t tell for sure without doing some research. You may have to do a little investigation to determine whether you’ve selected the right kind of subject matter for your blog. You want to make sure that the topics you’re focusing on appeals to the right, ‘buying’ audience.
This is something I’ve had to remind many of my clients, my business partners and even myself about so they/we/I could stay on track toward our goals.
I love talking to my clients about this especially. I have some clients who have been incredibly successful at building an Internet business through their blog. But I also have clients who are working their way up, and some of them are struggling and they’re not sure why.
Occasionally one of them will tell me, “I really like writing about this interesting kind of garden design,” or “My goal is to provide content about this specific study of medicinal herbs.” But then they go on to tell us, “when I search online to see what kind of content is already available on this topic and if anyone is selling a product associated with it, all I find is a bunch of free articles. Nobody’s selling any products about it, with it, around it, etc.”
That should be a key indicator that the traffic for that particular kind of content is not the right type for you. This traffic does not fall in the customer category. It falls in the freebie category. Traffic to those blogs has a free mentality. And unfortunately, no matter how hard you work to set up an online machine for that particular category, it won’t make you any money.
That doesn’t mean you can’t provide content about something you’re interested in. In fact, I want you to gear your business about something you love. But it does mean that you have to do your research to find exactly the right niche. Do some hard thinking about your subject, and you will discover that there may be more than one way to fulfill your interests. Maybe broadening your approach, or even narrowing it down, could be the ticket to a moneymaking blog.
For example, there ARE people who are willing to pay money for courses on organic gardening or gardening supplies. This may not fit precisely your initial idea about the specific gardening niche you wanted to go into, but it may be a great way to get started. And once you have a group of paying customers, you may be able to offer the products and information on that specific garden design as a “back-end” product (a follow-up product you market to people who have already bought your initial product). Whatever it takes, find a way to offer up content and then a product that has the potential to make you money, or you’re wasting your time.
So, to summarize what I’ve been saying, successful bloggers only focus their efforts on audiences that are proven to buy, audiences with what we call the “buyer mentality.” Gear your blog to attract those people.
Thanks for reading!