- Posted by Jeff Vacek
- On March 3, 2016
- 0 Comments
Okay, let’s continue with this series and specifically more ways the Top 1% of successful internet entrepreneurs think…
The top 1% understand their customer is a human being, not a statistic
To put it simply, the top 1% have the capacity to put themselves in another person’s place.
In any field of business involving a customer, those who are successful focus not on themselves and what they want, but on what the customer needs and wants. They can think beyond themselves to create a product or service that others see as being valuable, and they know how to present it in an appealing way.
This is just as true for internet entrepreneurship as it is for any other business you can name. But sometimes when people go into the internet or a digital business, they tend to think only in terms of logistics. And it’s easy to fall into this limited perspective because when you’re working on line, all you see are the traffic and lead flow reports. It’s just numbers on a page; statistics.
It’s not like seeing a real, live customer walk into the store whom you can greet and talk to. All you see is data.
It’s so important to remember that there are human beings out there who we’re trying to reach and provide a service to. There’s a real person out there, sitting in front of a computer, searching for information. Unless we understand how that person thinks, how will we know what to do so we can get through to him or her?
We have to keep this in mind every time we plan a product promotion, or we’ll miss the mark. Who is that one person that’s sitting on the other end of the computer? What are they experiencing? What are they going through? What has their day been like? What are the conversations that are going on in their head?
This is a critical mindset shift that you’ve got to make in order to have the success that you want and deserve.
The top 1% choose results over activity
Speaking personally, one of the reasons that I was able to overcome my struggles and achieve success, is that I chose results over activity.
That means I stopped tolerating the spinning of wheels. I stopped tolerating the idea that just keeping busy and doing a lot of stuff meant that good things would start happening. That’s not the way it works. Activity without results is worthless. You have to start demanding that the activity yield results. And if it doesn’t, you have to evaluate what’s wrong and change the activity.
For example, let’s say your goal is to get some ad copy written as part of a promotional campaign. You can spend weeks and months researching, writing, editing, polishing, getting other people’s feedback, making more changes, and so on. And at the end of that time, you still may not have the ad copy in a form that’s ready to go. There’s been a lot of activity, but no results.
You have to strike a balance between doing a careful job, and getting a finished product. The activity has to yield a result. This is connected with what we were saying earlier about goal setting. Setting a goal to have your promotional campaign up and running by a certain date will help keep your activities on target. Without that, you could plan forever, and never take the next step.
Here are two things to consider about why people may engage in useless activity that leads nowhere:
First, sometimes people just resist the idea of “work.” Lots of times people read my blog posts because the life they’re leading right now – whether it’s their job, the stress they’re carrying around with them, their money worries – is not working for them, and they want these blog posts to be fun and enjoyable and help them out. So they putter around but don’t really apply themselves.
Please don’t fall into this trap. Remember, there’s nothing more fun and enjoyable than seeing your bank account triple or quadruple in a matter of months. And the only way that happens is by choosing results over activity (or only reading my blog posts and doing nothing with them).
Second, sometimes people lack the confidence to take the leap. Or maybe they’re afraid of being disappointed once again. They’re always “getting ready to get ready,” but don’t take the final risk. If that’s you, throw all those self-defeating thoughts aside.
Those of us who have done it know that it’s possible to do. And we’re inviting you to jump into the pool.
Have the courage to demand results – and you will get the results you want!
The top 1% will tell you that you are not alone
Million dollar marketers understand something that can help you create momentum as you start building your new business or look to expand an existing business, and that is that you are not alone.
And we should add to that, you probably can’t do it alone. But fortunately, you don’t have to.
Nobody can know everything about a business, especially not when you’re first starting out. And even after achieving success, you can’t know everything.
One of the things that I often say is that probably 99% of the people in the world are just one question away from success. In other words, at any moment when you feel like you’re floundering around, there’s probably one question that you could ask someone, somewhere, that would lift you right over the barrier and get you going again on the right track.
So basically all you need to do is to be willing to reach out to others, admit it when you need help, and then find the right resource who can answer your questions. And this doesn’t mean you need someone by your side 24/7, or that you need a business partner. You just need to know you’re not alone and keep your eyes open for the help that is probably readily available.
For example, you’ll find that there are lots of events for entrepreneurs that you can attend. I offer my own programs and forums that can be extremely helpful. Participate in them. Get the training you need. Network with other people like yourself.
Others may have a different view of your situation than you do, and that can be very enlightening. Often we get stuck in our own world view. But someone else can say just the right thing, or make some obvious suggestion that we never saw, and that could make all the difference.
It’s so important to realize that others are in the same boat you are. And everyone who has ever been a success has had questions. People want to share what they’ve learned and interact with others. Take advantage of everything that’s available to you. Don’t think you ever have to go it alone.
Alright, so that’s it for this installment in the series.
More ways that top 1% entrepreneurs think coming up…
Question for you… If you’ve been reading this whole series, how has your mindset already changed? Has it caused a positive impact yet in your business or life as a whole? Share in the comments and let me know. Or hit me up on Facebook, Twitter or any other Social Network I’m on.