- Posted by Jeff Vacek
- On March 23, 2016
- 0 Comments
- branding, Digital Marketing Tips, positioning
Hey look its the deadbeat affiliate, Dan Brock.
I caught up with Dan at this year’s Marketing Mayhem event.
There’s a method to his madness (or in this case, Dress Code) that is related to branding and positioning.
Check out the video and ask yourself, how can you apply his positioning and branding tip in your business to set yourself apart from your competition.
So, what Dan talks about is his video is very critical.
How can you alter your positioning and branding such that you set yourself apart from your competition?
This reminds me of something I use in my talks a lot.
In my talks, I discuss USP.
Now, most people think of USP as ‘Unique Sale Proposition’.
Well, I’ve altered that. And I say USP is ‘Unique Sales Positioning’.
In other words, how can you position your brand, product, service, messaging, copy, Social Media, etc. ABOVE your competition (literally or figuratively).
The ultimate achievement in Unique Sales Positioning (or branding for that matter) is when your ideal customer or current customers automatically and subconsciously position you in their minds above EVERY other company, brand, product or service in your niche.
Take Apple for example, they definitely have Unique Sales Positioning over and above almost EVERYONE in the Smart Phone and Tablet Space.
It would be hard to argue that they don’t.
And the way they do it is by proliferating their USP (Unique Sales Positioning) EVERYWHERE they advertise, in their stores, etc.
Think about the fact that at the time of this writing they just opened up communicating with Apple support through Twitter.
Absolutely brilliant! I don’t know of another company, much less a ‘device’ company like Apple doing that.
Don’t you think that is unique? Absolutely it is…
Don’t you think that will position their brand above all others, especially through Twitter and Social Media? Absolutely!
So again, how can you apply this to your company?
Let me know in the comments.